I got interested in Zakka through the Japanese craft books I found, sparse - beautiful - charming - design of everyday objects. Then, looking up the meaning of the word, I am digging a little deeper into the ideology behind it. I wish I could read Japanese, as I'm finding little in English to further my search, and so much is lost in translaton. I am so intrigued.
What is Zakka?
For once, the Japanese word for a fashion phenomenon sounds as hip as it deserves to be: zakka. It's the term for everything and anything that spruces up your home, life and outlook. Zakka is the art of seeing the savvy in the ordinary and mundane.
On one level the zakka boom is just another in a series of consumer fads, but on another it's plugged into something spiritual.
Cute is not enough. To qualify as a zakka, a product must be attractive, sensitive, laden with subtexts.
http://en.wikipedia.org/wiki/Zakka
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